Deluxe Editions. Yay or Nay?
As we all know, albums are usually released
in two formats. Standard edition and Deluxe edition. The Standard edition
contains the album tracks and only the album tracks whereas the Deluxe edition
can contain both the album tracks and anything from extra tracks to remixes to
continuous mixes and music video DVDs. But are deluxe editions really worth the
money? And should artists sell deluxe editions?
The obvious benefit to artists of selling
deluxe editions is that they can gain a little extra money. Deluxe editions
usually cost up to £2 more than the standard edition and contain extra tracks. It’s
a great marketing scheme because we think we’re getting something special when
we buy it because it feels exclusive. But really all we are paying for are 4
extra tracks that we could have got for free if they had been put on the
standard edition.
Deluxe editions also appeal to collectors. Usually
the artwork for the deluxe edition of an album is different in some way whether
it be a simple change in typography or a whole new cover art. Sometimes even the packaging is different and
for record collectors this is extremely enticing as you can then buy two
editions and expand your collection.
However the thing that annoys me in
particular about this is that if there are two cover pictures then what is
considered the official artwork? For people who like clarity this is extremely
irritating because there is a constant confusion as to which cover is the official
cover. Many artists say that the standard edition cover is the official cover however
in some cases this is different. For example Madonna’s album promotion for MDNA
focused primarily on the deluxe edition cover. Shakira revealed the Target
edition artwork for her new album and weeks later revealed the official
artwork. And even though it has been clarified the standard edition artwork is
the official artwork, the target edition artwork is still in my head as the
album cover (If that makes any sense at all). It all depends on which cover art
is revealed first.
However sometimes deluxe editions are
indeed worth it. HMV in particular offer some cracking deluxe edition packages.
You can purchase the album with stickers or badges and sometimes even t-shirts
and other exclusive goodies. Miley Cyrus’ album Bangerz came with a set of
stickers and an exclusive cover which really made it worth the extra £2 and
this is what I think should be considered when making a deluxe edition.
I think artists and record labels should
make more of an effort to add value to their deluxe editions whether it be badges,
stickers or DVDs. From a marketing point of view deluxe editions are a great
idea but from a consumer point of view, really annoying and expensive.
What is your opinion on deluxe editions?
Comment below to share your thoughts.
Labels: Album, Deluxe Editions
1 Comments:
I love that you called it a scheme. When Lana Del Rey released Paradise, She also released Paradise: The deluxe edition. This contained Born to Die and the Paradise album. If you didn't buy the Delux you would miss out on three extra extra tracks from the Born to Die album... I was pretty fucking annoyed. I ended up buying the standard Paradise and checking out and burning the Delux from the library, ahha. I love Lana, but my wallet only opens so much.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home